Culinary Arts: Restaurant Marketing Certificate

Program Learning Outcomes

Upon completion of the Restaurant Marketing Certificate, students should be able to:

• Demonstrate proper safety and sanitation practices required in the commercial kitchen
• Identify common kitchen equipment and demonstrate the proper use of and cleaning
• Develop commonly used methods of pricing menu items and apply the best method for an operation
• Identify and discuss basic elements of menu presentation, format, marketing, and design. Then create a menu applying these standards
• Describe and perform the duties of a host/hostess or expediter
• Set up a variety of tableside carts, prepare and serve a variety of tableside dishes
• Identify and discuss major marketing trends in the foodservice industry and differentiate between marketing and selling
• Describe advertising terms commonly used in foodservice applications within the advertising industry