MAR 240 - International Marketing

3 Credit Hour(s) • 45 Contact Hours (Lecture)
Prerequisite: BUS 115, MAR 216 and sophomore standing
Enables the student to explore the international marketing for U.S. products, and to explore the increasing competitive international environment and recent changes in the environment that have challenged U.S. business. The course is designed to make the reader an “informed observer” of the global market place as well as enabling him/her to develop skills to make marketing decisions in a global context.